Privacy Policy

Last updated: 5 September 2026

Wisteria Lace (“Wisteria Lace”, “we”, “us” or “our”) is operated by SJ Collective Pte. Ltd. (UEN: 202630417M) in Singapore.

We respect your privacy and are committed to protecting the personal data that we collect, use and disclose in accordance with Singapore's Personal Data Protection Act 2012 (“PDPA”) and other applicable laws.

This Privacy Policy explains how we collect, use, disclose and protect your personal information when you visit wisterialace.sg, make a purchase, communicate with us, participate in our services or otherwise interact with Wisteria Lace.

1. Personal Information We Collect

Depending on how you interact with us, we may collect personal information including your:

• name;
• email address;
• telephone number;
• billing and delivery address;
• order and transaction information;
• product preferences and purchase history;
• messages, enquiries and communications with us;
• information provided when registering for workshops, events or other services;
• device, browser and website usage information; and
• other information you voluntarily provide to us.

Where an order is being delivered to another person, you may also provide information relating to the recipient, such as their name, telephone number, delivery address and gift message.

Payment information may be processed by Shopify and/or our third-party payment providers. We generally do not directly store complete credit or debit card information.

2. How We Use Personal Information

We may collect, use and disclose personal information for purposes including:

• processing and fulfilling orders;
• arranging flower delivery and communicating regarding deliveries;
• processing payments and transactions;
• providing customer service and responding to enquiries;
• administering workshops, events and other services;
• managing our customer relationships;
• improving our products, services and website;
• preventing fraud, misuse and security incidents;
• maintaining business and transaction records;
• complying with applicable legal and regulatory requirements;
• sending marketing communications where permitted by law and/or where appropriate consent has been obtained; and
• measuring and improving the effectiveness of our advertising and marketing activities.

We will only collect, use or disclose personal data for purposes that are reasonable and appropriate in the circumstances and in accordance with applicable law.

3. Shopify and Service Providers

Our online store is hosted using Shopify.

We may engage third-party service providers to support the operation of our business, including payment processors, delivery and logistics providers, website hosting and e-commerce providers, analytics providers, marketing platforms, communications providers and IT service providers.

These providers may process personal information where necessary to provide their services to us.

4. Cookies, Analytics and Advertising

Our website may use cookies, pixels and similar technologies to operate the website, remember preferences, understand how visitors interact with our website, measure website performance and support advertising activities.

We may use advertising and analytics services provided by third parties, including Meta (Facebook and Instagram) and Google. Where such technologies are enabled, information about your interaction with our website — such as pages viewed, device/browser information and actions taken on our website — may be processed by these providers in accordance with their respective terms and privacy practices.

For example, Meta technologies such as the Meta Pixel may be used to measure advertising performance, understand interactions with our website and deliver or improve relevant advertising.

You may be able to manage certain cookies through your browser settings or other consent and privacy controls made available on our website or by the relevant third-party platform.

5. Marketing Communications

Where permitted by applicable law, we may use your contact information to send you information regarding Wisteria Lace products, promotions, events, workshops and other updates.

You may withdraw your consent to receive marketing communications at any time by using an unsubscribe option provided in the communication, where available, or by contacting us at sjcollective@gmail.com.

Withdrawal from marketing communications will not prevent us from sending communications necessary to fulfil an order, provide a requested service or otherwise administer our relationship with you.

6. Disclosure of Personal Information

We may disclose personal information where reasonably necessary to:

• Shopify and other technology providers supporting our online store;
• payment processors;
• delivery and logistics providers;
• marketing and advertising platforms;
• analytics and website service providers;
• professional advisers and service providers;
• government authorities, regulators or law-enforcement agencies where required by law; and
• another entity in connection with a corporate transaction, restructuring or transfer of our business, where applicable.

We do not sell personal information in the ordinary meaning of selling customer databases for money.

7. International Transfers

Some of our service providers may process or store information outside Singapore.

Where personal data is transferred outside Singapore, we will take appropriate steps as required under applicable data protection laws to ensure that the transferred personal data receives a standard of protection comparable to that required under the PDPA.

8. Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, meet our business and operational requirements, and comply with applicable legal, accounting and regulatory obligations.

When personal data is no longer required for such purposes, we will take reasonable steps to securely delete, anonymise or otherwise dispose of it.

9. Protection of Personal Information

We take reasonable administrative, technical and organisational measures to protect personal information in our possession or control against unauthorised access, collection, use, disclosure, copying, modification, disposal or similar risks.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Access, Correction and Withdrawal of Consent

Subject to applicable law, you may contact us to request access to or correction of personal data that we hold about you.

You may also withdraw consent previously provided for our collection, use or disclosure of your personal data, subject to applicable legal and contractual restrictions.

We may require information to verify your identity before processing a request.

Please send privacy-related requests to sjcollective@gmail.com.

11. Third-Party Websites

Our website may contain links to websites or services operated by third parties. We are not responsible for the privacy practices, security or content of third-party websites, and we encourage you to review their applicable privacy policies.

12. Children's Privacy

Our products and services are not specifically directed at children, and we do not knowingly seek to collect personal information from children except where reasonably necessary and permitted by applicable law.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, technologies, services, legal requirements or other operational reasons.

The latest version will be published on this page with the updated date indicated above.

14. Contact Us

For questions, requests or complaints concerning this Privacy Policy or our handling of personal data, please contact:

Wisteria Lace
Operated by SJ Collective Pte. Ltd.
UEN: 202630417M
249 Jurong East Street 24
#01-92
Singapore
Email: sjcollective.sg@gmail.com